TormanoPricing at a glance
Tormano
$49 to $249 a month flat, billed annually, with unlimited users on every tier. Tax receipts and the audit trail are included from Starter, and every plan starts with a 14-day free trial.
Virtuous
Pricing on request. Two packages: Platform for organisations raising under $5M a year, and Enterprise above that. Access starts with a demo rather than a self-serve sign-up.
Side by side
| Capability | Tormano | Virtuous |
|---|---|---|
| Pricing | Flat rates on the pricing page | Pricing on request |
| Free trial | 14 days, every feature unlocked, no credit card required | Demo |
| QuickBooks integration | 400+ QuickBooks actions, two-way and real-time | One-way: gifts pushed to QuickBooks Online a few times a day |
| Donor intelligence | Donor scoring on every tier, sentiment and lapsed-donor alerts on Professional | Donor intelligence and responsive fundraising tools |
| Grants and volunteers | Grants built in with AI writing on Professional, volunteer scheduling from Standard | Volunteer management sold as a separate product |
| Marketing automation | Email campaigns from Standard, workflow builder on every tier | Marketing suite alongside the CRM |
Competitor pricing as publicly listed, July 2026. Donations taken through Tormano add a 2% platform fee on top of Stripe's standard processing rate. See all fees.
Where each is stronger
What Virtuous offers
- An interface built around responsive fundraising
- Donor intelligence and segmentation tools
- A full marketing suite alongside the CRM
- Two packages, Platform and Enterprise, sized to your fundraising revenue
Where Tormano goes further
- Flat rates on the pricing page, so you know the cost before you call
- A 14-day trial you start yourself, with your own donor data
- Two-way QuickBooks sync instead of one-way pushes
- Flat-rate tiers with unlimited users
Frequently asked questions
How does Tormano's price compare to Virtuous?
Tormano publishes flat rates: $49, $99 and $249 a month billed annually, with unlimited users on every tier. Virtuous prices its Platform and Enterprise packages on request, so the figure depends on your organisation and comes back after a conversation. The Tormano number is on the pricing page today.
Does Tormano match Virtuous on donor intelligence?
Donor intelligence is the centre of the Virtuous product. Tormano includes donor scoring and auto-enrichment on every tier, and the AI suite on Professional adds sentiment on donor messages, lapsed-donor alerts and free look-ups of a donor's IRS Form 990 filings. Every AI action is logged and can be undone.
Can I try Tormano before paying?
Yes. The 14-day trial is self-serve with every feature unlocked: connect your QuickBooks company, import donors and run a campaign end to end. No credit card is required, so there is no automatic charge and nothing to cancel when the trial ends.
How do the QuickBooks integrations differ?
Virtuous pushes gifts one way into QuickBooks Online a few times a day. Tormano runs both ways in real time: donations, pledges, refunds and donor records flow in each direction, so a correction your bookkeeper makes in QuickBooks appears on the donor record in the CRM.
Will my Virtuous data transfer?
Yes. Export from Virtuous as CSV and the import wizard recognises its column names, so contacts, donations, recurring gifts and history map to the right fields automatically and duplicates are merged for you. A straightforward import finishes in about an hour; a large, customised database takes one to three weeks.
Ready to see Tormano in action?
Connect your QuickBooks company, import your donor records, and see your own giving data in Tormano.
14 days free, every feature unlocked, no credit card required.