TormanoA campaign is one email sent to an audience you choose.
Sending one
- Open Marketing > Campaigns and click + New Campaign.
- Pick a template or start blank.
- Choose your audience: a saved view, a tag, or a list of contacts you pick.
- Set the subject line and the from name and address.
- Pick a send time: now, or a date and time you choose.
- Review the recipient count and any merge-field warnings.
- Send.
How long a send takes
Large campaigns go out over several minutes rather than all at once, which protects your sending reputation.
Real-time tracking
The campaign detail page updates as sends complete: delivered count, opens, clicks, bounces, unsubscribes. Most data lands within the first hour.
Pause and resume a campaign
Spotted a typo halfway through? Click Pause on the campaign. Messages already sent cannot be recalled, but nothing further goes out. Fix what you need to, then click Resume.
Unsubscribe handling
Every campaign email includes an unsubscribe link, as the CAN-SPAM Act requires. An unsubscribe applies across your whole organization: once a contact opts out, no campaign reaches them again.