A campaign is a single email blast to a defined audience.
Workflow
- Marketing > Campaigns > + New Campaign.
- Pick a template or start blank.
- Choose your audience — a saved view, a tag, or a manual contact list.
- Set subject line and from name/email.
- Pick send time — now, scheduled for later, or "best time per recipient" (Tormano predicts each recipient's most-likely-to-open hour).
- Hit Review and send. Tormano shows the recipient count, estimated send duration, and any merge field warnings.
- Send.
Send mechanics
Campaigns batch through SendGrid. Tormano throttles to your sending domain's reputation tier (typically 10/sec for new domains, ramping up). For a 5,000-contact campaign, expect ~10 minutes of sending.
Real-time tracking
The campaign detail page updates as sends complete: delivered count, opens, clicks, bounces, unsubscribes. Most data lands within the first hour.
Stop a campaign
If you spotted a typo mid-send, use Stop Campaign on the detail page. Already-sent messages can't be recalled, but no new sends will go out. Affected recipients are tagged so you can follow up with a correction.
Unsubscribe handling
Every campaign email auto-includes an unsubscribe link as required by CAN-SPAM. Unsubscribes are honored across the org — once a contact opts out, no campaigns reach them again. Manage at Settings > Communications > Suppression List.