Actions are the things that happen when a workflow fires. A workflow can chain multiple actions.
Email and outreach
- Send email - pick a template and send to the triggering record's contact (or a specified address).
- Enroll in sequence - add the contact to an email sequence.
- Text messaging is not an outbound channel here - workflows do not send SMS. Reach people by email, or through the WhatsApp channel that runs on your own Meta Business account.
Record actions
- Create task - assign a task to a user with title, description, and due date.
- Update field - change a field on the triggering record (e.g. set lifecycle to Customer when a first deal closes).
- Assign owner - set or reassign the record owner (great for round-robin lead assignment).
- Add tag / Remove tag.
- Add to list / Remove from list.
- Change lifecycle stage - move a contact to a different lifecycle stage.
- Change deal stage - move a deal to a different pipeline stage.
- Create deal - create a new deal.
- Create activity - log a call, meeting, or note.
Notification actions
- Send notification - notify a specific user inside Tormano (in-app and/or email).
QuickBooks actions
- Create invoice, Create estimate, and Create sales receipt in QuickBooks from the triggering record.
External actions
- Trigger webhook - POST to an external URL with a JSON payload of the triggering record, for wiring Tormano to other systems.
Wait actions
- Wait - pause the workflow for a duration before continuing (e.g. "send welcome email, wait 3 days, then send the second email").