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Action types

Email, task, field update, sequence enroll, webhook, QuickBooks.

3 min read · Updated Aug 11, 2026

Actions are the things that happen when a workflow fires. A workflow can chain multiple actions.

Email and outreach

  • Send email - pick a template and send to the triggering record's contact (or a specified address).
  • Enroll in sequence - add the contact to an email sequence.
  • Text messaging is not an outbound channel here - workflows do not send SMS. Reach people by email, or through the WhatsApp channel that runs on your own Meta Business account.

Record actions

  • Create task - assign a task to a user with title, description, and due date.
  • Update field - change a field on the triggering record (e.g. set lifecycle to Customer when a first deal closes).
  • Assign owner - set or reassign the record owner (great for round-robin lead assignment).
  • Add tag / Remove tag.
  • Add to list / Remove from list.
  • Change lifecycle stage - move a contact to a different lifecycle stage.
  • Change deal stage - move a deal to a different pipeline stage.
  • Create deal - create a new deal.
  • Create activity - log a call, meeting, or note.

Notification actions

  • Send notification - notify a specific user inside Tormano (in-app and/or email).

QuickBooks actions

  • Create invoice, Create estimate, and Create sales receipt in QuickBooks from the triggering record.

External actions

  • Trigger webhook - POST to an external URL with a JSON payload of the triggering record, for wiring Tormano to other systems.

Wait actions

  • Wait - pause the workflow for a duration before continuing (e.g. "send welcome email, wait 3 days, then send the second email").

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