TormanoWhether your email lands in the inbox or in spam comes down to three things: domain authentication, sending reputation, and what is in the message.
Domain authentication (one-time setup)
Tormano gives you three DNS records to add at your domain host:
- DKIM: proves the message really came from your domain and was not altered on the way.
- SPF: lists which servers are allowed to send from your domain.
- DMARC: your policy for handling messages that fail DKIM or SPF.
Add the records, wait an hour for them to take effect, then click Verify under Settings > Integrations > SendGrid. All three should show as Verified (green).
Without them, Gmail and Outlook treat your email as suspicious.
Sending reputation
Reputation builds over time. A new sending domain starts neutral and earns trust as engaged recipients open and click. Sending to dormant lists, or to a list you bought, damages it quickly.
Content that trips spam filters
- All-caps subject lines.
- Excessive exclamation marks.
- Trigger words such as free, urgent, and act now.
- Single huge image with no text.
- No physical mailing address in the footer, which the CAN-SPAM Act requires.
- Heavy or broken formatting.
What to do if you land in spam
- Check that DKIM, SPF, and DMARC all show as verified.
- Send a test to mail-tester.com, which scores your email and points out what to fix.
- Clean your list: remove anyone who hasn’t opened anything in six months.
- Send less often.
- If you ever bought a list, that domain’s reputation may not recover. Start sending from a fresh subdomain, mail.yourdomain.com instead of yourdomain.com.